Driven Solutions Inc.

DRIVEN designs and creates the HenryFord150.com website celebrating the anniversary of Henry Ford

Kevin Woods — Tue, 03 Dec 2013 16:38:38 +0000

Ford Motor Company Chairman Bill Ford Jr. along with DRIVEN’s Kevin Woods, launch the site at the Ford World Headquarters in Dearborn, MI.

Ron Asheton Foundation – Social Media Campaign

Kevin Woods — Wed, 20 Nov 2013 18:57:16 +0000

DRIVEN designs new Centennial IPA cans for Founders Brewing Co.

Kevin Woods — Wed, 20 Nov 2013 18:52:37 +0000

DRIVEN Creates SuperStroke Logo and Brand Line

Kevin Woods — Wed, 20 Nov 2013 18:28:55 +0000

DRIVEN work for a great cause. The Ford Piquette Plant in Detroit changed the world.

Kevin Woods — Tue, 19 Nov 2013 19:32:08 +0000

DRIVEN work for a great cause. The Ford Piquette Plant in Detroit changed the world.

SuperStroke Golf continues to win big on the PGA Tour and at retailers Nationally

Kevin Woods — Tue, 19 Nov 2013 19:29:13 +0000

SuperStroke Golf continues to win big on the PGA Tour and at retailers Nationally

What is a Brand and Why is it Important?

Chase — Wed, 02 Nov 2011 18:44:03 +0000

Why is a brand important?

It’s important because it’s your REPUTATION.

It originates from cattlemen who used a hot iron stamp to differentiate one from another. This is important because this is truly what companies and brands are out to accomplish – to stand out.

A brand is the sum of your business parts and how people perceive you. It’s not just a name, logo, colors, words, and sounds, but the combination of all these things with the type of relationship you build with clients. Your brand personality affects how clients think and feel about you, and determines whether or not they want to be associated with you.

Brands aren’t built overnight but over time. Your investment of time and money into establishing a great reputation must cascade all your attributes and culture internally and externally to the marketplace. When all these things are completed in a strategically sound manner, brands are established.

DRIVEN Launches New Brand Campaign for Tapper’s Diamonds and Fine Jewelry

Chase — Wed, 26 Oct 2011 18:43:41 +0000

https://vimeo.com/52026696

DRIVEN Launches New Work For Wayne State University

Chase — Fri, 14 Oct 2011 18:43:19 +0000

https://vimeo.com/52029243

DRIVEN Launches New Brand Campaign for Henry Ford Village

Chase — Mon, 11 Jul 2011 18:42:10 +0000

DRIVEN announced today that they have developed and launched a new brand campaign targeted towards the senior retirement bound audience. The campaign, which carries the theme-line “You’ve Earned It”, will launch with television spots and begins airing July 11, 2011.

Located in Dearborn, Mich., Henry Ford Village is Michigan’s most popular Senior Retirement Community. Situated on 35 acres and the birthplace of Henry Ford, they have over 1,000 residents, multiple dining rooms, bank, fitness center, swimming pool, convenience store, salon, transportation and everything in between to provide for retirees. They also provide assisted living, skilled nursing and a rehabilitation center.

“For us, this is a very rewarding category to be in,” says Chief Creative Officer, John Cymbal. “This is an audience that has worked hard their entire life – raised their families – been there, done that – now it’s time for them to sit back and enjoy life.” Cymbal says the “You’ve Earned It” theme line is a simple compliment to people that deserve to live retirement life to the fullest.

To view one of the spots please click on the following: http://www.youtube.com/watch?v=GZ3Sd0twFVQ