Ferndale, Michigan, March 15, 2011 – Ferndale Michigan based advertising agency, DRIVEN celebrates its sixth anniversary with three Michigan based AOR wins including: Henry Ford Village, Wayne State Physician Group, and Professional Health and Nutrition, Inc.
The wins represent entry into three new categories for the agency. Henry Ford Village is the largest continuing care retirement community in Michigan, Wayne State Physician Group is a collective of over 2000 physicians, and Professional Health and Nutrition is a startup health/sports supplement company ready to build a national following.
“We’ve been working hard for our clients in a down economy and the good word is spreading,” says DRIVEN Chief Marketing Officer, Sam Chiodo. “This year we’re winning new business based on our unique creative point of view and significant returns on our client’s marketing investments – all proof that creativity, a solid strategy and hard work are a winning formula.”
Over the past few years the Detroit advertising landscape has changed a great deal, with many of the large conglomerate agencies reeling from the loss of huge automotive advertising budgets. DRIVEN has built a steady following by helping small to medium clients generate returns on their marketing investments in a down-economy. “Many clients have a need for big ideas and brand advertising, but don’t have infinite budgets to make it happen,” says Kevin Woods, Chief Operating Officer for DRIVEN. “I think we show a definite passion for bringing different viewpoints to our clients and that’s what helps get them excited.”
DRIVEN, which celebrates it’s sixth year in March, continues to service many Michigan based clients including: ABC Warehouse, Wayne State University, Founders Brewing, PEP Stations LLC, United Road, and several retail automotive accounts including the LaFontaine Automotive Group, Berger Chevrolet, Matick Chevrolet, and the Bass family of dealerships in Ohio.
“We’re always looking to diversify creatively,” says one of the agencies Chief Creative Officers, Brian Cusac. “It’s an exciting time for us, because we are being invited to pitch a lot of categories where folks are looking for fresh brand or creative perspectives and that’s where we can really make a difference.”
Chiodo says that the new AOR wins are a positive for DRIVEN, but also a good sign for the advertising industry as a whole as well. “We know that, companies who continue to invest in advertising when the economy is down, reap incremental rewards, distancing themselves from their competition when things recover,” he adds. “Many of our current clients will benefit from this philosophy and our new clients are emboldened by their respective successes.” In either case, Chiodo says he believes that effective, thought provoking, results oriented work, will continue to help DRIVEN grow.
For additional information about DRIVEN contact Kevin Woods or visit www.drivensolutionsinc.com.
DRIVEN is a full-service “think-tank” advertising agency made up of professional renegades and rebels from the world of “BIG” advertising. They offer a seasoned team of account directors, creative thinkers and media planners who draw from their experience of working on some of the largest accounts in the world, from automotive, to home furnishing retailers, to soda pop companies, and everything in between. Their years of experience and relationships within the industry, provides them with the ability to draw from the best of the best in ideation. With a creative stable including award-winning writers, art directors, artists, musicians, strategic thinkers, media planners, and dreamers, they are a company with a proven track record of delivering cutting edge solutions for select clients.
