What is a Brand and Why is it Important?

Why is a brand important?

It’s important because it’s your REPUTATION.

It originates from cattlemen who used a hot iron stamp to differentiate one from another.  This is important because this is truly what companies and brands are out to accomplish – to stand out.

A brand is the sum of your business parts and how people perceive you. It’s not just a name, logo, colors, words, and sounds, but the combination of all these things with the type of relationship you build with clients. Your brand personality affects how clients think and feel about you, and determines whether or not they want to be associated with you.

Brands aren’t built overnight but over time.  Your investment of time and money into establishing a great reputation must cascade all your attributes and culture internally and externally to the marketplace.  When all these things are completed in a strategically sound manner, brands are established.